Ledger Market Generative Identity
OTM® partnered with CTHDRL to launch Ledger’s new curated NFT marketplace, Market; the most secure platform for artists and brands to release their NFTs. We created the first brand identity system that responds to the Ethereum blockchain. With a generative typeface and logo system that generates billions of unique variations with every new block on the Ethereum chain. The brand identity system serves as a framework to the art featured on the platform, and extends into a launch site, animations, and campaign assets. The platform officially launched at Ledger Op3n at NFT NYC.