<p>OTM® partnered with American contemporary artist Sterling Ruby to develop a visual identity system that encapsulates all edition releases from the studio. Starting with the Double Candle Edition. Inspired by SR’s industrial and utilitarian design language, the S.R.ED. identity functions as a framework with a dynamic grid that contains typography, imagery and photography. The identity system scales across packaging, collateral, posters, web design, and more. </p>


OTM® partnered with American contemporary artist Sterling Ruby to develop a visual identity system that encapsulates all edition releases from the studio. Starting with the Double Candle Edition. Inspired by SR’s industrial and utilitarian design language, the S.R.ED. identity functions as a framework with a dynamic grid that contains typography, imagery and photography. The identity system scales across packaging, collateral, posters, web design, and more. 

Sterling Ruby Editions Visual Identity